Project Summary
In 2017, we helped people #ShowUp for LGBTQ+ communities in their area. By entering a zip code, you could find the nearest marches and LGBTQ+ nonprofits to support on Google Maps. #ShowUp included 38 short films by Google on leaders, activists, and marches across the country alongside a social campaign asking people why they #showup for Pride.
My role involved designing a digital media strategy along with influencers to expand the reach of this campaign across the United States. I also worked alongside the Creative team to help fine-tune the tone and content of the project as a whole.
Awards
Impact-at-a-glance
140 million people reached on IG from influencer posts (Elton John, Billy Porter, Sia, etc).
612 local chapters of nonprofits, 80+ Pride events featured on #ShowUp Map.
450,000 organic views of #ShowUp videos across social media.
